🩵Household Cleaners 101🫧 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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Dear Student... 📣

Welcome back to our weekly Friday Founder Faves. 🩵

This week, we’re getting into what it really means to clean — and why “green” doesn’t always equal safe. 🫧

We’ve all seen it: earthy labels, recycled bottles, words like eco, plant-based, and non-toxic. ♻️ But the truth is, most of these so-called natural brands are just as chemically aggressive as the mainstream ones they claim to replace.

Greenwashing is everywhere — and it’s designed to trick you into bringing toxic products into your home in the name of keeping it clean.

It’s important to see through the scam — the soft marketing that tries to convince you these products are safe, even “healthy,” when they’re anything but.

Sometimes, the only way to be sure is to make your own. 💪🏽 But not everyone has the time, the space, or honestly, the desire to start whipping up homemade cleaners.

So we’ve done the digging for you. 🪴🪏

Below, you’ll find the truth about some of the most popular “natural” brands — which ones are worth keeping, which ones worth dismissing, and a few alternatives that actually live up to their claims, plus a few DIY recipes for the ambitious reader.

🧼 Hand and Dish Soap

Soap is one of the most repeated chemical exposures your skin has all day. Every wash is an opportunity for absorption, so keeping it clean matters. Truly, the best option is a bar soap (preservative-free), as almost all liquids have potassium sorbate, which many kids may develop an invisible intolerance to.

This can manifest as a malar rash — even without lupus — and other inflammatory presentations. You can learn about that through our functional medicine program and tests like Leap MRT and chemical antibody tests.

Slightly safer liquid soaps — even though they usually have the sorbate — include some brands sold at Whole Foods, Sprouts, and even closeouts through TJ Maxx, but don’t assume. They also sell toxic brands — especially bad candles, as discussed in previous issues. 🕯️

It would be nice if we could go to one retailer and know everything we buy is legit, but until then, we have to stay vigilant. 🦸‍♀️

When choosing your soap, keep in mind that strongly perfumed soaps whose scent lingers defeat the goal of reducing chemical load.

The best thing you can do is open the bottle and smell it. How toxic does it smell? Or does it just smell like orange or lemon? That goes a long way.🍊 And synthetic lavender is not really ok... (Calling you out Mrs. Meyer!). So much greenwashing, so very little time...

🪟 Glass, Windows, & Mirrors 🪞 

The best way to clean a window or glass is with an old-fashioned vinegar solution using newspaper or a squeegee.

You can pick up a squeegee for a dollar or two at the Five Dollar Store, Dollar Tree, 99 Cent Store, Family Dollar, or Dollar Store. Or, order one on Amazon. 😅 Phew! 

Or, you can use old sheets, newspaper, or a thin linen towel like the staple one sold at IKEA for a few dollars instead. Yes, the really soft, off white one with the two red stripes. Love these!

To make your own spray, fill your bottle with half white vinegar, half filtered water, and use that to clean your glass. ✨

Note: Everyone has time for this recipe.  

Quick Tips: 

Avoid stone or marble, since acid can etch those surfaces. This is for clear glass and mirrors.

If you just want to buy some, you can try Seventh Generation or Sprouts brands...

🍋 General Surface Cleaner Recipe 🍊

To make your own, fill your bottle with filtered water and one small essential oil bottle (or less if desired). Any cleaning surfactant like citrus oil will do (almost all essential oils are like this).

However, consider avoiding rose, bergamot, jasmine, and ylang ylang as they may be too strong for day-to-day use. But if you don't mind, neither do we. ✨

Note: Everyone also has time for this recipe, too. It just takes 3 seconds. 😊

I put a sticker on the bottom or top to label mine, since I have a lot of homemade cleaning products under my sink in these nice spray bottles. 🫧

Quick Tips:

These seem fine on stone or marble, but try test spots if unsure (like under the counter edge) 🙂

If you're cleaning body wax from waxing off the sink or floor, you can often get away with straight essential oils on hard surfaces — but be mindful with wood, and use less with mixing with other oils, like olive, for protecting the wood.

Now, for spray bottles:

Reuse old ones or get glass ones from Ever Spring at Target and reuse them. They're the best, in my opinion, since they stay shut tightly, unlike the ones off Amazon (which seem to unscrew leaving broken glass everywhere from the cheap nozzle).

Plus they have a soft silicone padding for when you set them down and look more sturdy over all! 

For the most budget-friendly option — or if you want to avoid anything breakable — these ones will do the trick. These types can also be purchased at the aforementioned stores. 

Final Note: I always have a spray bottle in every bathroom, the kitchen, and laundry room to clean the washer / dryer, the door knobs throughout the house, stove knobs, light switches, fridge handles, faucets, and toilet handles or buttons regularly!

I like to buy the 70% bulk isopropyl alcohol from Costco. The worst you might find at my house is the cedar spray from Trader Joe's or the Method Pink at my house... NO windex.

 The Big No-Nos

When I see these, I die in shock and horror that:

1️⃣ The product still exists on the market, and

2️⃣ People are still buying them.

Tide, Dawn, Downy, Windex, Palmolive...

You can smell the phthalates in Palmolive and Dawn. 🤢

Tide was once featured in a mock-ad magazine and reinterpreted as “Died". Not too far off...

If we were to study the effects of the synthetic fragrances, plugins, sprays, and cleaners have had on our bodies and the environment we'd be floored.

And Windex… I don’t know — just, how could you? 😭 I mean...

Not only is it unnecessary, it's just not ok. I see a lot of holistics who really care about people, plants, and animals, who are still using toxics. We'll call them holistics and toxics for the sake of brevity. 

If you are holistic and using these products, this is the kindest “shame-on-you” I can offer: please stop dead in your tracks and cease this behavior. 

There are non-toxic alternatives that work far better—like a 50/50 mix of vinegar and water with newspaper 📰 to clean windows (if you’ve got some lying around that Grandpa still reads). 👴🏼

🍋 You can also use a small amount of bulk citrus essential oil to remove sticky residue, like body wax. Try adding a few drops of pine essential oil if you're after that nostalgic Pine-Sol scent. 🌲

Just like we say “no” to drugs, say “no” to chemical companies—and let them know with your dollar that you reject their toxic racket of dangerous cleaning products. Dangerous to us, dangerous to our pets, and yes, dangerous to our waterways. 💦

Many of these chemicals are not fully removed by wastewater treatment plants. Some slip through, accumulating in rivers and oceans, where they harm fish, amphibians, and aquatic ecosystems.

🐟 The damage is real—even if it’s not always visible. If you want to read a dissertation on the subject from one of our graduates, you'll find that here.

And these chemicals aren't just removed in the wash, either... Just think: when you use SHOUT! stain remover, you can still smell it on the item you used it on weeks later… That's residual pollution beyond what you expect.

It's not ok. It’s chemical corruption. ☢️ It’s exposure that harms quickly and cumulatively—and no one’s being held accountable, and probably never will be. 

Mainstream brands deliberately play on your emotions to associate them with comfort, safety, and family, swindling generations and laughing all the way to the bank.

They've monopolized the market for almost a century and are at the top of the food chain to boycott, but there are other ones like Mrs. Meyer's, Koala Eco, and Method...

I've used Method Pink forever — my daughter liked it, it's effective, and it seems less toxic than the rest. (Though the rest of their line is heavily perfumed — especially the purple one!)

I used to burn toxic scented candles in small, enclosed spaces and paint my nails with chemical polishes and removers. My daughter still loves these synthetic scents — much to my chagrin!

 🍋 I've used almost everything on the market, thrown a lot away and given a lot away, depending on how bad it was. 🍊 But if you just rinse any old bottle out and put in a few drops of your fave essential oil (lavender, lime, lemon, or orange), I promise you're more than good to go!  🟢

 🎼 Raindrops on roses and whiskers on kittens 
Bright copper kettles and warm woolen mittens 🎶

🎧 Stay Tuned...

Next week, we’ll cover a surprise topic. 💎 Plus, the new Doctor of Nutritional Medicine releases! You can find that syllabus here.

🩵 What did you think about this week's edition of Friday Founder Faves? Do let us know!

We’d love to hear from you and feature your faves. Just hit reply and let us know what they are and we might just share it with the community. See you next Friday...

Scroll down for our archives. ⬇️

The Archives

Issue 1: Bath and Moisturizer

Issue 2: Holistic Pet Care

Issue 3: Restorative Sleep

Issue 4: Whole-Food Supplements: Micro-Lesson on Polyphenols & Goitrogens

Issue 5: Natural Alternatives to Home Fragrances: Micro-Lesson on VOCs

Issue 6: Your Holistic Laundry Room

Disclaimers & Fine Print: Some links in this email are Amazon affiliate links, which means we may earn a small commission if you choose to purchase through them—at no extra cost to you. It helps support our work, and we only share products we believe fit into a holistic, healthier way of living.

None of the content in this email (or anywhere from Rockwell) should be taken as medical advice. Always do your own research, use common sense, and take full responsibility for what you decide to do with the info shared here.

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