Stop being "just a health coach." Become a licensed, board-certified holistic doctor.
A private holistic-medicine doctorate and professional board certification (AANWP / AADP). Not a state medical license.
Build a real practice in natural medicine, earn the title and standing that finally match the work you do, and become the trusted, root-cause healer people are searching for. Here’s exactly what it costs, what the credential is, and who it’s for, before you ever talk to us.
One tuition for your doctorate and Practice Minor of choice. Payment plans available through Klarna, subject to a quick soft credit check. No surprises on the call, this is the price. As a graduate, you’ll receive three professional designations: your doctorate, your Practice Minor of choice, and our complimentary Doctor of Holistic Medicine title.
Takes 60 seconds. No payment today. You’ll see everything before any call.
The medicine that worked before Big Pharma still works.
Long before insurance and corporate medicine ran healthcare, there was care that worked with the body instead of against it: root-cause, natural, focused on prevention. It still works. What’s rare are the practitioners trained and credentialed to deliver it. Rockwell exists to change that, and to put a real credential behind your name while you do.
Read this first: what this credential is
Most programs hide this until you’re on the phone. We put it up front, because the people who are right for Rockwell are fine with it, and it saves everyone’s time.
You’ll be a holistic doctor and teacher with a Natural Health PhD.
This is a legitimate doctorate in the natural health field, and you earn the title. It is not a state medical license and does not authorize you to diagnose, treat, prescribe medications, or bill insurance. The use of "Dr." and your specific scope of practice vary by state, and we walk you through how that applies where you practice. We’re telling you this upfront, not as a surprise later.
Your work is to target, reverse, and eliminate root causes, with a focus on prevention.
The word "doctor" originally meant teacher, from the Latin docere, to teach. That is exactly the role you step into: a holistic doctor and teacher who guides people back to root-cause health.
What your Rockwell doctorate lets you do:
- See clients for root-cause wellness, nutrition, and natural-health consulting
- Charge cash rates and earn a recognized professional title in your field
- List with the certifying bodies’ practitioner directories
Why you don’t want the medical license
Here’s the part almost nobody explains. If your calling is natural medicine, a state medical license would actually tie your hands. Licensed physicians are tightly limited in what they’re even allowed to recommend. That’s exactly why so many MDs and nurse practitioners come to Rockwell, to finally help people outside the conventional sick-care system and its pharmaceuticals. With your holistic doctorate you can teach and guide people toward natural, root-cause care. A licensed physician’s hands are tied. Yours aren’t.
What practitioners actually earn
The honest answer: it depends on you. Holistic practitioners set their own cash rates, and the graduates who treat this like a business build the strongest practices. Functional-medicine graduates tend to earn the most. One of our top functional-medicine graduates charges $997 an hour.
Earnings disclaimer: Earnings vary and are not guaranteed. Income depends on your state, your effort, your location, and how you build your practice. Many graduates earn less, and those who do not build a practice earn nothing. The $997/hr figure is a top, exceptional example, not a typical result.
Real graduates
Dr. Adrienne Guthrie, Functional Medicine
Named a top emerging functional-medicine practitioner of 2025. She has publicly shared that she runs six-figure months and is expanding her practice.
Dr. Michael Lonardo
Built a thriving practice that has grown to several offices.
Individual graduate results are their own and are not typical.
How long it takes
- First doctorate: typically 6–12 months, self-paced and online, studying part-time around your current work.
- Start seeing clients: on completion of your first doctorate.
- Premium rates: build over the following 1–2 years as you grow referrals and reputation.
- Lifetime access to your materials and the graduate community.
Choose from five doctorates: Functional, Natural, Botanical, Nutritional, and Spiritual Medicine. Each is $5,555, and the full module timeframe for each is on the program page.
Your certifying bodies
Rockwell graduates can certify with these private professional organizations. We want you to know exactly what they are.
AANWP · AADP
These are private professional certifying and membership organizations for natural-health practitioners, with practitioner directories you can be listed in. They are not recognized accreditors of the U.S. Department of Education or CHEA, and a Rockwell doctorate is not equivalent to a regionally-accredited university PhD or a medical degree.
See if Rockwell is a fit
A few quick questions. If you’re a fit, you’ll get a call with someone who already knows your situation, no surprise pitch and no hidden price.
